mondaybrew
Performance marketing for brudekjolebrandet Karim Design
CASE STUDY

Qualified bridal leads through Meta and Google Ads

How we helped Karim Design create a steady stream of relevant inquiries from brides-to-be through targeted advertising on Facebook and Google Ads.

Digital Marketing & Web Development

316
Qualified leads
141,000+
Unique people reached
12+ mo
Client since Dec. 2024
THE CHALLENGE

Generate relevant leads from brides and wedding-interested customers

The wedding dress market is full of competition, trends, and inspiration, but only a portion of the target audience is ready to book fittings or invest in a custom-made dress.

Karim Design needed to:

  • Reach brides-to-be actively looking for wedding dresses and fittings
  • Present both ready-made collections and custom-made options clearly
  • Minimize inquiries from people without genuine interest

The challenge was therefore not just to be visible, but to ensure that the right customers made contact, so leads became qualified and relevant.

OUR APPROACH

A targeted strategy for lead generation

We started from Karim Design's services and target audience, creating a strategy where ads and campaigns were targeted at brides-to-be. Focus was on ensuring that each ad reached the most relevant customers while utilizing the budget effectively.

Project Information

Here we answer some of the most common questions about our work with Karim Design.

About this project