Marketing
5 Signs Your Customer Flow Is Broken
79% of marketing leads never convert to sales, and the average B2B sales team takes 42 hours to respond to new leads. Most businesses don't have a lead problem. They have a flow problem.
4 min read
Automation
How to Automate Lead Nurturing Without Losing the Personal Touch
Companies using marketing automation to nurture leads see a 451% increase in qualified leads. Here's how to scale your lead nurturing while keeping it genuinely helpful and human.
6 min read
CRM
Why Your CRM Should Be Your Single Source of Truth
91% of companies with 10+ employees use CRM software. Those that don't are leaving money on the table: CRM delivers an average ROI of $8.71 for every dollar spent.
5 min read
Marketing
Google Ads for B2B: The 3 Biggest Mistakes We See
B2B Google Ads CPC jumped 29% in 2024 while CTRs dropped 26%. With the average cost per conversion up 109% from historical averages, getting it right has never mattered more.
7 min read