mondaybrew
Controlled demand with Meta Ads
ACQUISITION

Facebook and Instagram can create demand. The question is whether it makes sense for you.

We help you figure out if advertising on Meta is the right move — and if so, how it best fits your business.

Ads without diagnosis is activity. Diagnosis without action is theory. We do both.

THE TYPICAL PROBLEM

When leads don't become customers

Leads without context. Many inquiries, low close rate. Quality discussions instead of diagnosis. No connection between ad and follow-up.

It's rarely the ads' fault. Meta amplifies what's already there — both the good and the bad. If follow-up is lagging, it just becomes more visible when volume increases.

The problem is often not the ad itself. It's what happens afterward. That's why we start by understanding the entire flow — before we recommend a solution.

OUR PRINCIPLE

We start with diagnosis — not with ads.

Facebook and Instagram can create volume, test messages, and activate audiences that don't search themselves. But they amplify what's already there — both the good and the bad.

Some companies need an entire system. Others just need one channel running steadily. It depends on the situation. Our job is to figure out what makes sense for you.

Regardless of the solution, the goal is the same: control. Not over the algorithm — but over what happens when interest is created.

Demand in system
WHEN IT MAKES SENSE

Meta can stand alone — or be part of something bigger

Some companies need a connected system with website, CRM, and automations. Others just need one channel running steadily.

It depends on where you are today. If follow-up works, it's about creating more volume. If it doesn't, it's about fixing that first.

Our job is to figure out what makes sense for you — and then recommend it.

Connected customer flow

SUCCESS

Success looks different for different companies

For some it's about more leads. For others about better leads. For others still about predictability. What matters is that you know what you're going after — and that we can measure if we're getting there.

Overview and control
Clear
Goal
Measurable
Progress
Honest
Evaluation
HONESTY

Meta isn't the answer to everything

Advertising on Facebook and Instagram works well in many situations — but not all. If your customers are actively searching for your service, Google might be a better starting point. If your follow-up isn't working, more volume will just make the problem more visible.

It's not about choosing one channel over the other. It's about understanding what makes sense for your business right now — and starting there.

We recommend what makes sense. Even if that means Meta isn't the right choice.

Read about Google Ads
OUR APPROACH

How we think differently

What we focus on

  • Diagnosis before recommendation
  • What makes sense for your situation
  • What happens when someone clicks
  • Honest communication about expectations
  • Results you can actually use

What we don't do

  • Promise results without knowing your situation
  • Sell package solutions that fit everyone
  • Focus only on lead count or ROAS
  • Ignore what happens after the click
  • Prioritize volume over quality

Frequently asked questions

Practical

NEXT STEP

Let's find out what makes sense for you

No sales pitch. No lead promises. Just an honest conversation about your situation — and what could be the right next step.

Advertising on Facebook and Instagram — mondaybrew