mondaybrew
Performance marketing for bæredygtige babyprodukter hos Born Copenhagen
CASE STUDY

Relevant leads and engagement through Google Ads and email campaigns

How we helped BORN Copenhagen create a steady stream of relevant leads and engagement through targeted campaigns.

Digital Marketing & Web Development

+10,000
Interactions via Google Ads
5
Targeted campaigns
23 months
Time to results
Ongoing
Email campaigns
THE CHALLENGE

Generate relevant leads and engagement for sustainable baby products

BORN Copenhagen wanted to reach families and parents actively looking for sustainable baby products, while creating engagement that leads to real interactions.

The challenge consisted of:

  • Targeting ads to the most relevant part of the audience without wasting budget
  • Highlighting both product quality and the company's sustainable values clearly and convincingly
  • Combining Google Ads and email marketing to create continuous awareness and leads

The goal was therefore not just visibility, but building a steady stream of relevant leads and engaged customers.

OUR APPROACH

A targeted strategy for leads and engagement

We focused on creating relevant interactions and increasing engagement with BORN Copenhagen's target audience through the combination of Google Ads and email marketing. Each campaign was optimized to generate relevant leads and interactions while utilizing the budget effectively.

Project Information

Here we answer some of the most common questions about our work with BORN Copenhagen.

About this project