mondaybrewBook
Kaan CatalkayaBook an AI workflow review30 min with Kaan, who builds it
kc@mondaybrew.dk+45 42 21 10 65Vesterbrogade 74, 4. sal · 1620 København VCVR 45 21 77 79
AI implementation for established businesses

Put AI to work.

Built around your data, systems, and workflows.

We build AI into the systems, data, and workflows already running your business, so it can take on concrete work with the right context while people keep the decisions.

OpenAI Select Partner

Start with the work that keeps landing back on your team.

CRMPipelinedeals, owners, history
ADSAd accountsspend, no feedback
WEBWebsiteforms, traffic
FINFinanceprices, margin
MAILInboxwhat was promised
DOCSFilesspecs, quotes
CALCalendarwhat was agreed
PHONECallsnever written down
SHEETSpreadsheetsthe real database
FLOWAutomationsbuilt, forgotten
PMDeliverystatus, handovers
SUPSupportthe same five answers
the working layermondaybrewconnects the systems and context the workflow needsfinds the approved information before work beginsworks inside the tools your company already usesshows its sources, actions, and approval points
drag any system — the wiring follows

Your team uses AI. The business still runs through manual handovers.

AI is often used to write emails, summarise meetings, and handle small tasks. The real work still begins with somebody finding files, opening several systems, moving data, and working out what has already happened.

A desk in the office, laptop open, work in progress

AI rarely lacks intelligence. It lacks access to the work actually taking place.

what we hear
01
We use AI to write emails while people still move the same information between systems.
02
We have a CRM, inboxes, projects, and perhaps a finance system, but employees still have to hold it all together.
03
We can see that AI should help more, but it does not know our customers, workflows, or data.
Recognise two of the three and you probably have a workflow problem, not an AI-tool problem.

When AI can see the right context and stop at human decisions, it can begin to do the work.

gathering company contextwhat the business already knows
the symptom

The context exists.
AI cannot use it together.

Prices, quotes, call notes, delivery promises, and customer history already exist. They are simply spread across the tools your company uses.

CRMPipelineHubSpot · Pipedrive
ADSAd accountsGoogle Ads · Meta
WEBWebsiteShopify · WordPress
FINFinancee-conomic · Dinero
MAILInboxGmail · Outlook
DOCSFilesDrive · SharePoint
CALCalendarGoogle · Outlook
PHONECallsTeams · Aircall
SHEETSpreadsheetsExcel · Sheets
FLOWAutomationsn8n · Zapier · Make
PMDeliveryAsana · Jira
SUPSupportZendesk · Intercom
what we build

One system,
speaking to itself.

keep scrolling — it gathers as you go

One request can start a real piece of work.

A simple request can set real work in motion because context, rules, and approvals are already in place.

example requestsFour examples. The workflows and systems change with the business.
you

Add these 400 products. Match them to existing variants, clean up the copy, check the freight data, and show me anything I need to review before it goes live.

supplier-0Reading the supplier file400 rows
store-1Matching products and variantsvariants · fields
catalogue-2Checking rules and freight fieldsmatched
freight-3Preparing the import14 incomplete
result

386 products are ready. 14 have missing or conflicting information and need review before anything is written to the store.

stops here

Nothing has been written to the store. Write the 386, or open the 14 first.

This is already how we work.

We do not begin with a giant transformation programme. We solve the next real problem and keep the context connected when the company needs to move further.

A Compartec forklift loading tyres in a warehouse
Companyshop24Connected ecommerce operation
Companyshop24ecommerce · Denmark

From Meta Ads to a connected ecommerce operation.

Companyshop24 first hired us for Meta Ads. The work expanded into Shopify, product and supplier data, website content, SEO, GHL, lead handling, Google and Meta, and freight workflows.

Once the systems, scripts, data, and rules connect, we can work across the operation from one technical environment. A large product import, change to the store, performance question, or freight workflow no longer begins by rebuilding the company context from scratch.

A construction worker fastening timber above a brick wall
Parlo BygShared operating environment
Parlo Bygconstruction · Denmark

From personal accounts to one shared way of running the company.

Parlo Byg was working across personal email accounts, scattered files, and admin processes understood by only a few people. We built the Microsoft 365 setup, shared inboxes, and shared structure around Outlook, OneDrive, and SharePoint.

Ordrestyring then became part of the same working context. The owner can work across email, building cases, suppliers, materials, and admin information without searching every system manually first.

A business meeting around a conference table
AJFRAttribution and operating data
AJFRservices · France

Real customer outcomes fed back into acquisition.

AJFR did not want another isolated automation. We connected Airtable, Make, Webflow, Calendly, Google Ads, tracking, and the company's CRM and revenue data.

Leads can be followed from their first enquiry to later commercial stages, and those outcomes can be returned to Google Ads. That gives the acquisition system something more useful to learn from than form submissions alone.

There is no single AI solution. There is work getting in the way.

Start with a workflow that is both felt and contained.

01 · commercial

Prepare a quote

Gather the request, history, and pricing. Prepare a first draft and show what is missing.

mail · pricing · history
02 · intake

Handle a new customer request

Read the enquiry, find what is missing, create the record, and prepare the next reply.

enquiry → record
03 · follow-up

Follow up on stalled work

Find leads, quotes, customers, or suppliers that have gone quiet, and prepare the next step from the case history.

the case history
04 · management

Prepare a management view

Gather the relevant updates and show what changed, what is delayed, and what needs a decision.

sources · every claim
05 · support

Give customer service the right context

Find the relevant order, case, or conversation before the reply is drafted.

policy · order · thread
06 · meetings

Turn a meeting into action

Turn the conversation into decisions, tasks, follow-up, and changes in the right systems.

transcript → systems
07 · operations

Run a catalogue or store

Update products, content, metadata, collections, and freight data where it needs to be used.

structured · in place
08 · oversight

Find what needs attention

Find missing data, weak handoffs, and work that has stalled.

stuck · missing · drifting

When context comes with the work, it can actually move forward.

The larger difference is that work does not start from zero every time.

01

Less hunting for information

Fewer searches, exports, copies, and manual updates.

02

Fewer things falling through the cracks

Tasks and follow-up do not rely on one particular person being available.

03

More consistency in repeat work

The same information, rules, and approvals apply each time.

04

More capacity in the business

Work that was previously too slow or technical becomes realistic to get done.

“We want AI for quotes” is rarely one job.

It sounds like one thing. In practice, it usually involves several jobs, different data, and different decisions.

  • 01Find the customer, project, and pricing information.
  • 02Check it against company rules and previous work.
  • 03Prepare the first draft.
  • 04Route it to the right person for review.
  • 05Update the systems that need to follow afterwards.

We break the workflow apart before deciding what AI may do and what a person still owns.

The work is not one prompt.

A useful workflow starts with a trigger, gathers context from the right systems, carries out several steps, and stops where a person should decide.

Quoting is the first of four examples. The three others are in the interactive walkthrough below.

Explore the four workflows
A workflow mapped out on the wall
Mapping one workflow
06·bworked examples

Four workflows, mapped end to end.

Each one shows the trigger, context, system actions, human checkpoint, and measurement.

Workflow — quote preparation

B2B service · commercial team
Trigger
We want AI for quotes.
Inputs
Email, CRM history, meeting notes, pricing, supplier information, and previous projects.
What the system does
Find the relevant information, check it against rules, prepare the first draft, and flag anything missing or conflicting.
Human checkpoint
Pricing, scope, exceptions, and final approval.
Measured by
Preparation time, response time, number of revisions, and mistakes caught before sending.
01 / 04 · pick any
example 01quote preparation, countedillustrative
12
quotes · per week
×
2
hours · preparation
×
2
people · involved
=
48
person-hours · each week

Illustrative figures. We replace them with your actual workflow and numbers during the review.

AI only works once it has something real to work with.

01

Enough context to understand the case

The approved information must be available.

context
02

Access with clear limits

It must be clear what it may do.

runtime
03

Traceability

Sources, changes, and exceptions must be visible.

visibility
04

A responsible owner

A named person must own the workflow.

control
an owner is accountable here01Contextwhat it knows02Runtimewhere it acts03Visibilitywhat it did04Controlwho decideswhat it learns goes back in — or none of it compounds

Start with what costs the most. Build further once it works.

Bring the workflow that eats time, creates delays, or depends on one person.

step 01

Map the current work

We look at the people, systems, friction, desired improvement, and the things that still need human approval.

step 02

Choose the first workflow

We assess value, available context, integration effort, feasibility, and risk.

step 03

Build and test

We connect the required sources, build the workflow, test it on real cases, and agree approvals.

step 04

Hand over or operate

Once it works, we document and hand it over, or keep operating and improving it.

first engagement

AI review

We assess whether one workflow is worth building.

You leave with

  • 01A clear picture of how the work happens today
  • 02Where time, delays, or losses sit
  • 03The systems and information required
  • 04What AI can take on and what stays human
  • 05An honest recommendation to build or leave it alone

Build the first workflow. Choose who runs it from there.

We can build and hand the solution over to your team, or remain responsible for operation and further development.

two ways to work with mondaybrew
engagement 01 · build

Build and hand over

One workflow, tested on real cases, documented, and handed to a named owner.

  • 01One defined workflow
  • 02Tested on real cases
  • 03Documented and handed over to a named owner
engagement 02 · run

Operate and develop

We keep the workflow working, monitor its dependencies, and improve it when the business needs it.

  • 01A named operator owns the workflow
  • 02Integrations and data are monitored
  • 03Improvements are added when the need appears

Bring the workflow that takes too much time.

In 30 minutes, we work out what AI can take on, what still needs a person, and whether there is a solution worth building.

You leave with a clear answer.

Kaan Catalkaya by the window in Copenhagen