Marketing
5 Signs Your Customer Flow Is Broken
79% of marketing leads never convert to sales, and the average B2B sales team takes 42 hours to respond to new leads. Most businesses don't have a lead problem. They have a flow problem.
4 min read
Practical insights for growth
We share our thoughts on marketing, automation, and building better customer flows.
79% of marketing leads never convert to sales, and the average B2B sales team takes 42 hours to respond to new leads. Most businesses don't have a lead problem. They have a flow problem.
B2B Google Ads CPC jumped 29% in 2024 while CTRs dropped 26%. With the average cost per conversion up 109% from historical averages, getting it right has never mattered more.
Have a no-obligation conversation about how you generate inquiries — and how they’re handled from first contact to sale.